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Massive brands often spend millions of dollars on their branding, not necessarily caring about the conversions their campaigns bring in. This might work for juggernauts who already have a massive marketing budget. But, medium to small-sized companies might find it difficult to follow such a strategy. For a business, especially in a city like Dubai where the competition is enormous, performance marketing would be the best option if it is looking for maximum return of investment. With the advent of advanced analytics tools and data-driven marketing techniques, it is now possible to optimize marketing strategies by getting important insights into their performance.
Performance marketing, as the name suggests, is a process in which the marketers plan, implement, and analyse their marketing strategies based on performance and not by reach. For example, a performance marketer takes performance metrics like cost per lead or number of conversions into account rather than metrics like reach or engagement to measure the success of a campaign. This gives a surety to the entrepreneurs who spend for the campaign because they need to pay the marketer only when a performance-oriented action (such as a sale or a conversion) is completed.
Unlike a general branding or advertising strategy, campaigns for performance marketing are formulated in such a way that they ensure a higher conversion rate. Our experts lay plans for your marketing by observing the performance data of previous campaigns followed by careful optimization of campaign content, target audience, and target location.
Our content team formulates high-quality content and innovative visual designs for landing pages and ad copies with a proper call-to-action that drives attracted users into a definite conversion.
Our development team creates the finest landing pages to convert incoming leads. We follow a unique design pattern for each of our clients that are in line with their marketing goals and requirements.
SEO is essential when it comes to better visibility among hundreds of search results online. Better visibility promises more leads. With our optimized pages and content based on relevant keywords, leads are most likely to be transformed into quick conversions.
We run planned and extensive pay-per-click ad campaigns on platforms like Google, Facebook, Instagram, and more that not only brings in quality leads but also gives you the least cost per acquisition.
One of the most effective marketing techniques if done right, we excel in finding qualified prospects with our advanced research process and convert them with engaging emails and conversations. We use the most innovative email outreach tools that enable us to track the response rate and conversion.
We constantly monitor the performance of our campaigns by improving the quality of the landing pages and optimizing the ad designs to increase the percentage of conversions among the visitors who see your ad.
Regular data-driven reports and analysis allows us to constantly optimize and improve future marketing campaigns
We have a well-organized performance marketing team who puts together well-laid marketing campaigns that are completely based on performance. We don’t charge you for impressions and reach, but only when a proper sale or conversion is initiated. This prevents your marketing budget from being washed away for unnecessary campaigns, as we ensure that you get the most out of it with proper planning, innovative techniques and transparent reporting.