+971 4 3991677
+971 4 3991677
Media Planning & Buying
Our media planning and buying experts carefully plan, strategize, and place your ads at the most viable and visible media platforms so that your campaign goals are achieved within the planned budget and time frame.
Digital Media Planning & Buying Services
The success of a marketing campaign depends not only on the amount of money you spend and the number of ads you create but also on the way it reaches your audience. The perfect execution of an ad campaign depends on whether it reaches the right demographic and whether it reaches them at the right time through the right platform.
Our media planning team strategically selects the correct set of media platforms to place your ads after proper audience research. Our media buying wing takes care of finding and negotiating ad exchanges to buy ad space across various ad platforms at a feasible overhead that meets your marketing budget.
Media Placements
Television
Our team strategizes different types of visual advertisements to be placed within the perfect time slots, negotiate with the slot providers and place your ads on the most appropriate TV channels at the most reasonable price by evaluating the watch time and behaviour of your target audience.
Radio
Radio is one of the most important media especially in Dubai and other emirates of UAE. Our team selects the most viable FM stations where you could place your ads at apt times by planning their tone and duration.
Outdoor
Our media planners scour outdoor ad platforms like Bill Boards, Unipols, Hoardings, Bridge Banners, Shopping Mall displays, LED walls, and flexes at relevant locations to catch the attention of commuters and pedestrians.
Print Media
Even though print media is far from novel, it has not become obsolete. Our team explores the possibilities of media like magazines and newspapers and the placement of your ads in the most befitting platform that can work wonders for your brand.
Online Advertising
Internet platforms such as Google search result pages, websites, and social media are the future of marketing campaigns. We evaluate your brand portfolio and select the most suitable online ad platform to boost your ads and run paid ads to reach audiences across the globe and achieve your marketing goals.
Our Approach
Evaluate the Objective
First things first, we evaluate your campaign goals and marketing objectives by working with your business closely. This helps our team to identify your target audience and the perfect media platform to run your campaigns.
Choosing the Right Media
It’s a tricky business to curate the best media platform to market your products and services in a rich profusion of advertising platforms across offline and online places. We decide the best platforms that work for your brand with the help of the data we collect about your marketing goals, target audience, and budget.
Segmentation and Targeting
We perform both demographic and behavioural segmentation of your target audience to obtain a more effective cost per lead and higher ROI of your marketing spent.
Budgeting
We set up the budgeting of your marketing campaigns in such a way that you get maximum ROI with minimal spending and maximum reach and plan a proper media buying process. We help you to allocate an ample amount of budget for marketing on each selected platform.
Media Planning
Our planning stage involves step by step strategizing of your brand’s marketing campaigns including designing relevant ads followed by selecting ad platforms, time slots, and the target audience with respect to your business objectives and budget.
Negotiation and Buying Strategy
Followed by a careful planning process, we negotiate with ad platform providers to get the most relevant ad spaces that stay within your budget and requirements.
Monitoring & Optimizing Ad Performance
Our experts constantly monitor the campaign performance and if we feel anything could be improved, be it the cost per conversion or the ad platform, we immediately optimize the campaign for better results.
Reporting & Analysis
We provide you with regular and transparent reports with accurate statistics. This helps us to analyze the performance of the marketing campaigns and improve the ROI of future campaigns.