The digital landscape is evolving rapidly, and the pandemic ensured that the process goes faster. This would also explain why businesses that adapted to fluctuating trends were able to stay, while those that failed to adapt themselves were forced to fade into the background. In simpler words, if one is looking into growing their business, they should stay updated on the latest tools and methodologies for boosting their online presence.
2020 forced many companies around the globe to undergo massive digital transformation which continued through 2021, and as we are moving to 2022, let us look into what we need to look into in the coming year.
Cellular companies began deploying 5G worldwide in 2019, and it is expected to take over 4G by the end of 2022. 5G comes with the promise of ultra-low latency (the delay between a user’s action and the response of a web application), thus potentially paving the way for robotics, IoT, autonomous cars, VR and even cloud gaming. As we are witnessing a technological evolution, 5G is set to provide innovators with the capacity to evolve and improve how data is used by businesses and consumers.
Artificial intelligence is already taking precedence in the marketing efforts of various industries such as retail, banking and healthcare. While this is happening, marketers are also exploring AI applications that can predict what customers are likely to buy in the future based on their past purchases and browsing history. To stay ahead in the market, it seems to be ideal to use AI in combination with SEO and other digital marketing strategies.
The influencer market is estimated to reach $15 billion by 2022, and its next phase will involve the adoption of AI in everything from influencer identification to performance influencer marketing. This model can enable marketers to pay only for the conversions and sales influencers produce.
Post Covid 19, most of the world have not just confined themselves within their four walls, they also discovered that anything could be done without physically needing to be there. Same goes for virtual events that have become integral in continuing to engage with customers and leads. Now that we are able to step out as before, a hybrid approach that ensures a strong digital component and utilizes technologies like AR and VR to create an immersive experience could make a physical event much more engaging for both those who are present for the event, as well as those who are watching it from afar.
Google recently announced its plan to phase out support for third-party cookies. So how can marketers work around that? To start with, they will have to increase their efforts in gathering and fully exploiting first-party data. In 2022, organizations that relied on data collected through apps and other third-parties will find themselves needing to augment their data collection policies.
The great thinker Heraclitus once said, “The only constant in life is change.” While it is true that we saw some massive changes in the past two years, it is not something we cannot adapt ourselves into. We hope you have prepped your strategies for 2022 as such, and if not, it is time for you to gear up!