The digital landscape is evolving, and so are the social media trends. The era of influencers and brand ambassadors are being overtaken by content creators, and short videos are ruling the social media platforms. So what’s changing on social platforms?
We are seeing the audience move their attention from glossy mega-influencers towards smaller and more authentic influencers and communities, and so brands that partner wisely with such creators will be able to connect with new audiences and earn their trust. In simpler words, a smart brand is one that will tap into creator communities to learn more about customers, simplify content creation, and build brand awareness and affinity. That being said, let us look into what you must focus on social media in 2022.
TikTok surpassed the 1 billion user mark in September 2021, making it the 7th most popular social network in the world, and the 4th most popular social media network after Instagram if you exclude messaging networks. They saw a 45% increase of users in less than a year, compared to the 6% growth on Instagram. And despite the launch of reels, TikTok is dominating the world of short-form video content! It is important to note that research shows consumers being more receptive to advertising on smaller channels like TikTok, Snapchat, and Pinterest than the bigger social networks.
eMarketer predicts that social commerce will become an $80 billion industry by 2025. It is no secret that more than three-quarters of shoppers are already using social media to discover new brands and research products, and that was before the pandemic. It just makes sense that letting these users checkout in the same app shows extra potential leak in your conversion funnel.
IGTV and Facebook Watch were trying to make long-form video the future of digital videos. But then TikTok arrived, and the social media giants were forced to focus more on shorter videos. And the audience have shown us that they do not just want any short-form videos, but those that are entertaining and engaging. And that is where the challenge lies, if, when tackled effectively, can yield results like no other.
The pandemic forced people to look for ways to diversify their income, and now, more than a year later, we are seeing regular folks monetizing their hobbies, creating a second income stream, or finding freelance work through social media! As of 2021, 50 million people consider themselves to be creators on social networks. And businesses are set to spend $15 billion on influencer marketing by 2022!
Clubhouse was launched in April 2020 and grew steeply in popularity in early 2021. This was followed by Spaces from Twitter, and currently Facebook is also working around it. For those who have the boldness and the budget, alongside possessing the flare of garnering the attention of a large crowd, it’s a big opportunity to build trust in your brand and directly connect with potential customers.
Getting along with the new and trendy ideas is the only way it seems to move forward for brands and creators alike, so with what we hope the tips we have shared will be helpful for you in creating a successful social media presence for your brands/products effectively in the coming year.