Client – Levis UAE
Brand – Levis UAE

Project – Levis Curve ID contest
Campaign Duration: March & April

Brief – One amongst the top five apparel brands in the world, Levi’s® was introduced to the Middle East by an innovative tie-up with the Al Madani Group. Today, the group operates five exclusive original Levi’s® stores in the U.A.E at very prestigious locations. Recently, Levis has launched its new collection – Curve ID jeans for women.

Objective
• Launch curve ID jeans in UAE
• Build brand visibility and engagement with customers.

Target Audience
• Male & Female across UAE emirates

Strategic Consideration – Facebook engagement contest & application

Idea – Define your style statement with Levis Curve ID jeans

Creative Execution – Facebook fan page set up, Facebook application, Facebook Ads and Facebook updates