What to expect from the new Facebook Newsfeed

Facebook - March 28th, 2013


Facebook recently announced a new look for its newsfeed which has already received a mixed response. Bigger images, multiple feeds for different interests and a more consistent user experience across mobile devices are some of the advantages you can look forward to. Although the change has not yet been rolled out, you can sign up for it by going to www.facebook.com/about/newsfeed and clicking on the big ‘Join waiting list’ button. As Facebook has not declared when these changes would be operational we might as well sit back and wait. And while you wait, here’s the list of the expected changes for you to peruse.

·         Bigger, better visuals: The new newsfeed will let you say goodbye to clutter. You will have bright, beautiful stories bursting with colour to make it more vibrant. In Facebook’s own words: “Each story has been re-imagined to put the spotlight on what your friends are sharing.” The focus would be on images and they would be larger. The descriptions would be neatly aligned too.

·         Links with larger text and thumbnail: It looks like links will finally get the attention they deserve. The thumbnail image would be larger and the headline will have a magazine feel. A lot of us ignore links just because they are so tiny and unattractive in the midst of so many news feeds. This just might change with the new layout.

·         Uniform images and maps for check-ins: Regardless of whether you are viewing a check-in post on mobile or desktop you will see maps and images in the new newsfeed. And yes, both the image and map will be larger.

·         More attention on cover image: When you add a friend or like a page, the update on the newsfeed shows only the profile image. In the new newsfeed, along with the profile image the cover pic would also be shown. Even the profile pic would be larger.  

This is good news for businesses for users and social media agencies. The information would look the same on desktop and mobiles. The posts will dominate the page while remaining cool on the eyes. And that will in turn make users stop and pay more attention.

We are excited and have joined the waiting list. Have you? Shoot off in the comments.

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