OUR TAKE ON THINGS
Facebook - July 17th, 2013
Introduction of clickable hashtags by Facebook, similar to that of Twitter, turned out to be a revolution as people got involved in real-time global conversations. Many of us know what a hashtag is and how it works. To put it simple, Hashtags turn topics and phrases into clickable links and helps people find posts about topics they’re interested in. If used effectively, Facebook hashtag is something that can yield good results for your brand or business. Let’s take a look at some tips on using hashtags.
Novelty and relevance matters: While creating hashtags for your posts in Facebook, always check whether the hashtag is related to your brand and is easy to remember and spell. Before you use a hashtag make sure it is not previously used for any event or promotions. This will reduce the chances of people other than your target audience entering the conversation.
Keep it short and sweet: Short and snappy hashtags are easy to remember, as people tend to forget elongated words or phrases unless they are quite famous. Before you use hashtag for a post think over and make a creative sweet hashtag that people can easily remember and keep them engaged.
Make it visible to public: One of the disadvantages of Facebook hashtag is that it will be visible to only those who are authorized to see it. In order to make your hashtag in Facebook visible to public, change the post visibility settings to ‘public’.
Promote your #tag: The hashtag you created or posted in to your news feed won’t be effective if nobody uses it. So promote the hashtag by displaying it everywhere – marketing materials, advertisements, dedicated emails, mobile apps, social networks, newsletters, and every other channel that your target audience uses.
Interact and engage: The hashtags you posted becomes successful if it becomes a talking point in social media marketing . Along with promoting the hashtags, track the conversations made by potential users and address some topics and issues. This increases your visibility in the social media marketing scenario.
Hashtag is not the last word of public conversations, it is just the beginning. As the social media giant says, “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations. We'll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world's conversations.”