OUR TAKE ON THINGS
Social Media Marketing - September 11th, 2013
The latest promotion policy updates from the social media giant Facebook has opened new doors for small businesses. According to the update, one can create and administer simple contests and promotions directly through business Pages on Facebook.
These guidelines allow you to collect entries by asking fans to comment, like or message the page and lets you to utilise ‘Likes’ as a voting mechanism. Even though the new policy update seems to be beneficial, you have to put some extra effort to make things work. For instance, when you run contests similar to ‘Like and win’ you need to keep track of all those likes and manually select a winner, which make things complicated.
The new promotion policy will help small businesses to create and administer promotions on Page timelines as it will lower the cost and technical challenges of creating a third party app. Along with this, Facebook has also tightened its Page Terms to prohibit Pages from tagging or encouraging people to tag themselves in content where they are not actually depicted.
As Facebook is yet to roll out the new updates, social media experts opine that the new policy update will only be beneficial to small businesses that need basic promotions or contests to keep the pages alive by engaging the users. When compared to the Facebook apps that have become popular among users, promotions on Page timeline will have a feeble reach.
Creating a promotion with an app on Facebook allows a Page to give the users a more personalized experience, more in line with the brand strategy. Apps provide more space and ﬂexibility for content that Page posts cannot provide. Another advantage is that the promotions run through apps can collect data in a secure and structured way that appeals to advertisers and users.
If a brand keeps the audience engaged with interesting applications one after the other, fans will be naturally inclined towards the brand. Always keep in mind that a new app brings fresh activity on to the page.