Promote Your Brand with a Captivating Twitter Bio

Social Media Marketing - October 30th, 2013

Many of us don’t give much importance to the Bio or ‘About Us’ section in Twitter. But when it comes to social media marketing, Twitter bio, your introduction in 160 words, conveys a lot about you and your business. The bio you write is a deciding factor as people follow you on the micro blogging site based on this. 

According to The New York Times, the Twitter bio is a postmodern art form that gives one the opportunity to cleverly summarise their professional and personal accomplishments in 160 characters. There are many ways in which a person or brand can write a Twitter bio. Here are some tips to write a bio that can generate leads and attract followers. 

  • Keep it simple: A small and noteworthy line with strong and interesting words is what your followers like to read. While writing your Twitter bio, get to the point quickly. It is not mandatory that you have to use all the 160 words, instead try to wrap it up in just 100 words or below if possible.

  • Use keywords and hashtags: Along with making connections, people use the micro blogging site to search information on products, companies and individuals. So, while writing your Twitter bio, include keywords and hashtags that suit your business so that the Twitter handle is shown in search results.

  • Make it vibrant and enthusiastic: To attract your target audience on Twitter, tell them who you are and what you are up to in a captivating way. Don’t be afraid to show off who you are and what your intentions are, because everyone likes to connect with real people not a professional who utilises the space exclusively for business conversations.

  • Avoid jargons and buzzwords: Avoid using usual corporate jargons and buzzwords as they might sound like spam and inauthentic. This might disappoint your target audience and force them to ignore or avoid your Twitter handle. Remember, you are managing a social media profile to make new connections and followers. 

These are just some tips to make your Twitter bio compelling. While writing a bio for your Twitter handle, you should keep in mind that the information you upload to the internet is widely visible to all. So treat the Twitter bio as your pitch and use your prudence to write a captivating one.



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