OUR TAKE ON THINGS
Social Media Marketing - December 7th, 2010
With its widespread popularity that has not seen a low since its inception, Facebook is without doubt the best tool of social media marketing. It is so popular that it is perceived as the be all and end all of social media. The truth however, is that despite being one of the best social media, there are sites that can be as effective as Facebook when it comes to social media marketing.
The question that might pop up in your mind when you think of online marketing outside the context of Facebook may be, ‘If not Facebook, then what?’ The key lies in thinking beyond the conventional modes and you will realize that you were aware of the answer well enough.
Start by thinking of the websites you always frequent and (Tada!) you will know where and how to begin. Google, for instance, is a site any user cannot do without. In fact, it all begins right there. It is one of the most effective online marketing mediums. Pack a punch with the right keywords and content and you are sure to get desired results.
The wisest way to go about it is by identifying the target groups and capitalizing on sites that are popular among these groups. For eg, a message meant for a tech savvy person should appear on forums where technological discussions take place. The best way to get at youth would be social networking sites like Facebook. One must also keep in mind the target geographical area. It would prove pointless to advertise on sites that are banned in a lot of places.
Blogger and Wordpress are the two most popular blogging sites these days. The advantage blogs have over other social media can be their disadvantage as well. That is, people serious about blogging are ones who love to read and write about a wide range of subjects. They are generally well-read and to draw their attention to your advertisement can be a challenging task. Dubious content doesn’t go well with anyone, especially the well-read group. However, a good strategy can work really well on blogs.
Twitter, the micro-blogging site is another arena. It is very effective; thanks to the time people spend on it. Since people log on to ‘tweet’ several times a day, your message gets the benefit of high visibility. Twitter has immense potential as a marketing medium which can be tapped to the advantage of the marketer.
One must also not forget the popularity of Youtube, ebay, LinkedIn, Amazon, Yahoo, MSN, Rediff and the hundred other sites that are still popular with the masses. So, if you are thinking of expanding your marketing activities, start by thinking beyond Facebook!