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Social Media Marketing - August 13th, 2013
Over the past couple of years Facebook, the popular social media platform, has emerged as an excellent tool for a social media agency and SEO experts. The social media platform that has over 350 million users is not only a space to connect with your loved ones, but also a great tool to increase traffic to your blog or website.
According to a recent study, 23% of external traffic comes from social networks. And within this, Facebook drives 58% of the total social referrals, making it most popular. Let us have a look at some simple steps that can help brands and businesses to convert these figures into traffic.
Add Like Button and Share Dialog:
To begin with, the first and foremost step is to add Like button and Share dialog to your website and app. The Like button and Share dialog are simple to integrate into your website, but extremely powerful. The Like button allows users to show interest in your website with one click, while the share dialog lets them add their comments before posting it to Facebook.
Create a Facebook Page and Engage Users:
Most of those who are serious about brand promotion might have already started a Facebook Page to engage their followers. Facebook Page feature is a great way to network with the target audience. Once you have started your page, get more likes and keep users engaged by publishing compelling stories.
Publish Compelling Brand Stories:
You can drive traffic to your brand’s webpage if you succeed in attracting followers or fans. For this all you have to do is publish compelling or interesting brand stories, catchy headlines, large images and detailed descriptions from your webpage on the Facebook page. This way you can compel your followers to click on the link and lead them to your website.
Use Page Insights:
While you keep your audience engaged, do some simple mathematics and background study to improve your reach. Use page insights to learn what content your audience care about the most and iterate and act accordingly.
Following these simple steps you can attract more traffic to the website of your brand or business. You can also monetize these clicks by placing ads from Google AdSense or WordAds on your website.