How Significant Is Foursquare For Business?

Social Media Marketing - November 4th, 2013

Foursquare is a location-based social networking platform for mobile devices, such as smartphones and tabs. It allows users to check-in at a venue to connect with their environment and collect awards for sharing their experience.  For businesses, Foursquare is a free service that can be utilized to increase opportunities for brands to connect with their customers and share their latest news. 

Here are some ways that your business can benefit from using Foursquare:

1. Increase the brand awareness:  Once your business page is up and running, users gain easy access to the content you’ve created and a place to share their experiences by posting pictures and tips. To increase brand awareness, post updates to communicate any news or upcoming events that will appear on the user’s newsfeed. Updates should typically promote what makes your business distinctive and interesting.  

2. Helps in creating customer loyalty:  Reward your customers and encourage repeat business by offering a promotion when customers check-in at your venue. When exclusive offers and promotions are given it would attract new customers and helps existing customers to visit again. This would help in building customer loyalty toward to your business.  Offers and badges are some examples. 

3. Gain insight on your customer demographics:  Once your location is maintained for your business page, Foursquare offers free analytics that allows you to determine who is visiting your business and how often. With this information, you’ll be able to analyze how many check-ins you’re getting a week, how many users share their Foursquare posts on Facebook or Twitter and which customers are first timers or frequent flyers. 

4. Ad promotion: The ads are geographically targeted based on where the Foursquare user is at, and they appear prominently on the phone app and it will be marked with the word "Promoted". It works similar to Google AdWords, so prices per appearance vary. And, there's a tool for calculating return-on-investment that's based on the number of Foursquare check-ins the ads bring about.

Thus Foursquare is an effective digital promotional tool which gives your brand opportunity to reach its target audience and also helps in building brand loyalty. This platform is a successful one to be followed by any business.



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