OUR TAKE ON THINGS
Facebook Marketing - May 19th, 2014
Social media is becoming an essential part in the lives of people in the Middle East and North Africa (MENA Region). According to a recent report published by ictQATAR, social media usage in the region is growing at a fast pace. The report says that in 2013 majority of Internet users in the Arab countries have their presence on at least one social media network and spend several hours a day on the same.
The report points out that when it comes to Internet usage, social media and smartphone penetration, the GCC countries are in the forefront. Among the social networking sites, Facebook is most popular with around 94% users and 56 million active users in MENA. Twitter, the second most popular social network, has over 3.7 million active users in the region, tweeting around 10 million tweets every day.
The Middle East region also has around 285 million daily views on YouTube, which they claim to be the second highest of any region worldwide. Across the region, two hours of video are uploaded to YouTube every minute. In 2013, LinkedIn, the business-oriented social network, gained around 5 million users from the region making it a total of 10 million users.
The study also reveals social media is popular not only among the general public but also among the Government officials in the Middle East and North Africa. As an example, they point out that the Dubai Government and their various departments are utilizing the power of social networking to disseminate information, promotions and interact with its people.
With social media networks attracting more and more people, especially youngsters, it is obvious that this can bring in a big change in how people communicate with each other. Along with this, the fact that government bodies are seriously using social networks, it could also turn to be a medium for public administration.
Courtesy : Arabian Gazette
Source : Slide Share