Facebook Reportedly Developing Video App to Take on Snapchat

Facebook Application Development - May 27th, 2014

After failed attempts to build a Snapchat clone, Facebook is all set to release a new video-chat app, named Slingshot. A recent report in the Financial Times reveals that, Facebook has been working for several months on the app that will have a simple and speedy user interface. Social media experts say that Slingshot is Facebook’s latest tool to lock horns with Snapchat.


According to the report, the new app allows users to send short video messages with just a couple of taps on the screen. Slingshot resembles TapTalk, a new video-messaging app, released by Berlin-based Wit Dot Media. This particular app allows users to tap or hold a contact’s profile picture to instantly send a photo or short video, which can be viewed only once by the recipient.


It is anticipated that Slingshot would be a standalone app and not part of Facebook Messenger. This move, according to insiders, is part of Mark Zuckerberg’s strategy of unbundling the group’s social network into standalone mobile services. Credible sources say that Slingshot could be launched this month, while cautioning that they might still decide not to proceed with the product.


Earlier in 2012, Facebook had first attempted to take on Snapchat with Poke, an app that copied Snapchat’s format of sending photos and videos that disappear in 10 seconds after viewing. As the app failed to gain popularity, Facebook removed it from the App Store. Later, Facebook tried to acquire Snapchat for around $3 billion in November 2013, but Snapchat’s creators, Evan Spiegel and Bobby Murphy, rejected the offer.


Facebook, with their new addition to the social media platform, is all set to revolutionise and deliver an all-new social media experience. If everything goes well at Facebook HQ in Menlo Park, Slingshot could be yet another unmatchable product from the social networking service provider.




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