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Facebook Application Development - June 6th, 2014
Adding more products to its shopping cart, Facebook has acquired Pryte, a Finnish company that specialises in selling small mobile data parcels. The acquisition is part of Facebook’s focus on garnering more users who mainly use mobile devices to access the social networking site. According to a report that appeared in Reuters, Facebook has not disclosed the financial terms of the deal, which is expected to close later this month.
Pryte started its operations in 2013 with the goal of offering mobile data plans to users on a per app basis rather than forcing people to buy it in bulk. Since its inception, Pryte has been enabling partnerships between app and content providers, and mobile operators. Reports say that Pryte is yet to be launched publicly and there are fewer than 30 employees on board.
Announcing the news through their blog, Pryte said that they will be joining Facebook to help them with the Internet.org. This mission was launched by the social networking site to connect the world by partnering with operators to bring people online by making affordable internet access available to everyone in the world.
The new acquisition is expected to speed up Facebook’s mission to extend affordable internet to the masses, a work they started years ago with the Facebook Zero initiative. In 2011, they acquired Snaptu to help work on versions of the site that could be used on lower-end, feature phone devices. This was followed by the acquisition of Oculus VR for $2 billion, introduction of a new feature to its messaging app and several other updates to make the social media platform more user friendly.
Though the social media experts are not sure how Facebook is planning to use the service of Pryte, the social networking site is positive about enhancing the social media experience.