OUR TAKE ON THINGS
Facebook Marketing - September 9th, 2014
In an attempt to be a more video-friendly platform, Facebook yesterday announced two new updates with respect to their video-viewing capabilities.
Facebook is clearly focusing a lot more on video-viewing capabilities and these updates have come after a series of other video updates over the last one year or so. Facebook rolled out ‘Auto-Play’ feature for both web and mobile, which resulted in a huge boost in the number of views.
Facebook claimed that they now serve 1 Billion video views per day on an average, with 65% of them being on Mobile Devices. Since May to July, they have seen an increase of50% video views, which is incidental to the time when Auto-Play started rolling out for all users.
The social network announced that it will introduce play counts which will show how many times a video has been watched. The feature is expected to roll-out in the coming week. Views will be shown on all public videos from people and pages. This update will help people discover popular and interesting videos, claims the network.
Several partners including Beyoncé’s Parkwood Entertainment has requested this feature to be able to count the views and the level of engagement, reports Variety.
Other update which was announced is ‘Related Videos’. Now when a user finishes watching a video, he/she might see additional videos which are related. Facebook has already rolled out the ‘Related Stories’ feature since quite some time now.
With this announcement, Facebook also stated that they are now letting publishers add ‘Call-to-action’ at the end of the videos.
With these updates and new video analytics tool, the marketers will get a better idea of engagement on their content and will know the exact impact. For users, the video count will give them an idea of how popular the video is along with the number of comments and likes it has received.
Images: Facebook newsroom