OUR TAKE ON THINGS
Facebook Applications - July 13th, 2011
The word ‘Facebook’ has always been a thrilling music to the ears of millions of its users the world over. Now, there will be one more reason for this largest social networking site in the world to be so – the introduction of its online music services. Already an authoritative force in internet sectors like retailing, news and games, the music segment that is going to be a part of the Facebook services are likely to open new trends in social networking and online user-behavioral patterns.
Facebook, as per reports, has already teamed up with ‘Spotify’, a European music streaming service, with more potential partners lined up for the 2011 edition. As per this, the users of Facebook will find a new tab called Music in the left-hand column of their pages alongside existing features like Photos, Friends, Deals etc.. This new tab, on clicking will open to a page called Music Dashboard.
This Music Dashboard will have the following features:
Spotify already has options that allows users to share information about the song they are listening to on Spotify with their Facebook friends. The next level of combination might get much more interesting with Facebook Connect and Facebook Likes playing important parts.
This new move from Facebook is widely being regarded by online marketing and social media marketing strategists as one with an intention to further expand its share of social commerce. The move is very relevant in the big change that has come about in the online music consumption patterns of the users. The trend these days is not to download songs, but to subscribe to a huge library of music. Thus, Facebook should consider itself on the right track and a part of a changing scenario.
Moreover, music is one of the principle revenue generators online and including it in the kit might win an already popular site like Facebook much more fans globally. The existing users too would have yet another reason to keep sticking on with Facebook and visit the site more frequently and linger for a longer time.