OUR TAKE ON THINGS
Social Media Marketing - November 11th, 2013
At a time when AdWords and Facebook ads are becoming popular among brands and businesses, LinkedIn ads are gaining momentum among Business-to-Business (B2B) advertisers. This feature from the social media platform for professionals allows brands to place text ads on prominent pages across the network.
Unlike Facebook ads and Google AdWords, LinkedIn ads reach out exclusively to professionals who have buying potential. Advertisers can achieve this goal by choosing the target audience based on job title and category when they run the LinkedIn ad campaign. Social media experts believe that the chances of increased call of action and ROI (Return on Investment) are higher.
There are many things that an advertiser should keep in mind while running an ad campaign in LinkedIn. Let’s take a look at how to create an effective LinkedIn ad campaign.
Create your Ad: Creating an ad for your campaign in LinkedIn is somewhat similar to what you do in Facebook and Google. In the first step, all you have to do is name your campaign, select the language and format in which your ad should be displayed. You will also have to choose the ad destination - whether the users should click on your website link or one of the pages in LinkedIn.
Write an Attractive Ad Copy: To reach out to your potential buyers, you will require an ad copy that will help you to connect with your target audience. While writing an ad copy, always keep it simple and relevant. Make sure you create different ad variations and track the performance of each.
Select your Target Audience: Once you are done with your ad copy, choose your target audience wisely from the demographics available in LinkedIn. Make sure you funnel down the list to get the most out of your campaign. LinkedIn gives you the privilege to choose people based on their location, company, job title, skills, gender and age. So, use it effectively.
Make your Payment: LinkedIn allows you to select from two payment options. One is the option to pay when someone clicks on your ad (Cost Per Click) and the other option to pay every time the ad is shown (cost per impression). Based on your marketing strategy you can choose the budget and start your ad campaign.
Analytics: After you are through with the payment, you will be able to track the performance of your ad. Here you can find crucial information such as number of clicks and click through rate for every ad variation. This will help you to fine tune your campaign accordingly.
There are many opportunities out there in the online paid ad platforms. All you need to do is wisely choose one that suits your business or brand. When you opt LinkedIn ads for B2B marketing, use it effectively so that you get the most out of your campaigns.