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All posts in Online Advertising

Google Introduces 360 Degree Video Ads on YouTube

August 11th, 2015

Youtube ads will now take a new turn (quite literally) with the introduction of 360-degree video ads on Chrome, Android and iOS. These interactive ads will let users move their mouse to look around the field while using a PC, or simply move their smartphone to shift their POV 360 degrees. Consumer interaction and...

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Why are traditional agencies facing a digital deadlock?

April 11th, 2012

With the growing popularity of social networks, brands are extending traditional media campaigns to the internet. Ad agencies are finding it increasingly difficult to adapt to the growing digital requirements of clients, according to the Chief Marketing Officer Council. The chief issues faced by traditional agencies are: 1.    The scope of digital media: Traditional...

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Blog your way to success

November 15th, 2011

A blog reflects the unique persona in each one of us and/or the firm we represent. Hence it makes sense that what we, be it the company or individual, are able to justify or live up to what we present online. An attractive blog would be an authentic one with absorbing content, relevant links...

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