All posts in Facebook Marketing

Facebook Introduces New Ad formats in the Audience Network

September 10th, 2015

Facebook is constantly evolving to make sure brands can find more ways to connect with their audience. That is the reason why the social media giant has recently introduced a new set of high performing ad units to its ad network.These new units are called the ‘Audience Network’. So what benefits do they bring...

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Facebook to add the ‘Buy’ feature to retailers’ pages

July 26th, 2015

From bringing people closer to making brands more accessible, Facebook has given the word ‘social’ an all new meaning. And now, Facebook seems to be all set to turn into an ecommerce platform too. As first reported by BuzzFeed, Facebook is currently testing a shopping experience that allows users to buy items directly from...

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Facebook Product Ads – Better opportunities for e-tailers and tough competition for Google

February 26th, 2015

The recent launch of the new Facebook Product Ads has come as a solution for businesses that want to promote multiple products across all the devices their customers use. As per a press release by Facebook, businesses can showcase more products and people on Facebook can discover more relevant products with Product Ads. Product...

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3 ways to boost your business with Facebook’s Hyper Local Ads!

October 16th, 2014

The day is finally here! Facebook is gearing up to launch the new Hyper-Local Ads that will help businesses attract customers to visit their store when they are within its vicinity! According to Facebook, the process is really simple. All that businesses have to do is punch in their address or select one from...

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Facebook announces new video features; Shows Video Views to take on YouTube

September 9th, 2014

In an attempt to be a more video-friendly platform, Facebook yesterday announced two new updates with respect to their video-viewing capabilities. Facebook is clearly focusing a lot more on video-viewing capabilities and these updates have come after a series of other video updates over the last one year or so. Facebook rolled out ‘Auto-Play’ feature for...

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September 8th, 2014

This is the news that has been doing the rounds for the last couple of days: Facebook has decided to put a break on the practice of brands’ likegating process. For quite some time, Facebook has been introducing many changes on its platform such as control on organic reach and the ‘likegating’ ban. The...

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