OUR TAKE ON THINGS
Social Media Marketing - October 15th, 2013
The social media giant Facebook is is leaving no stone unturned to make the platform more user-friendly. And the latest addition is the update on the graph search that helps brands and users to search within status updates, comments, check-ins, images and posts. This is really good news for businesses as they can now broaden their social media marketing strategies and get more page engagement.
The new feature enables Facebook pages to be easily discovered by users. They will be now able to search the brands using name, category, URL and information shared in the ‘About’ section of the page. Apart from this, the new feature is beneficial to brands in many other ways. All you have to do is make hay while the sun shines.
Let’s take a sneak peek at how the new update on the graph search is beneficial to brands.
Find what interests your fans: The new feature from Facebook helps page managers to find out what attracts their fans the most. You can find it out using the Facebook search query ‘Favorite interests of people who like [page name]’. Once you get the info, all you need to do is tweak your social media campaign in order to cater to the interests of your fans.
Know what your fans are talking about: Now you can find what fans are talking about your brand or about your competitor. This helps you to know what your fans are sharing and liking on your page and also on the pages of your competitor. With this data, you provide the right content that keeps your fans engaged on your page.
Run cost-effective social media campaigns: Many businesses find it difficult to allocate high budget or build an optimized website to top the search engine rankings. The new graph search is a great opportunity for these businesses as they can easily run result oriented low budget campaigns that can attract the right target audience. As Facebook graph search is based on relationships and actions, brands can influence their fans to talk more about you.
The Facebook graph search is a feature that will drive more interaction on the social media platform. With this feature, users will spend more time on content. And all brands need to do is focus on developing more content that their fans will like and share with friends.
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