OUR TAKE ON THINGS
Social Media Marketing - August 29th, 2013
Months after the launch of Vine, a six second looping video application, for the Apple iOS, Twitter introduced the Android version of the same in June 2013. The mobile app now owned by Twitter gives online advertising agencies an opportunity to woo their followers easily. The key is to use the six seconds effectively.
Let’s take a look on how to use those six seconds effectively to promote your brand.
Time is precious : Before you start social media campaigns using Vine, know your limitations. The first and foremost thing you have to keep in mind is the limited recording time of 6-seconds. Vine does not allow you to import videos and making it impossible to upload the video after post processing it. So whatever you shoot should be clearly planned.
Know your target audience: While planning the content, social media agencies should ask themselves these questions: What is the purpose of the video? Who is the target audience and what will attract them? What message should the viewers take away with them?
Plan what you shoot: Whatever you shoot, plan out how you are going to utilise the six seconds. Before you start, make sure you know what message you would like to give your audience. If you are planning to make the video in one continuous shoot, learn how you record each frame and how the frames relate to each other.
Make it worth watching: The best way to compel people to share is to make the video noticeable and worth watching. As it is widely accepted, people will want to share clever, funny, fascinating, thought-provoking or just weird content. One of the best ways to promote your brand is to string together Vines to tell your brand story.
With the user base of Vine increasing to 40 million users in just six months, publishing on this mobile app will definitely turn out to be a unique and fascinating experience for businesses. So what are you waiting for, add Vine to your social media marketing strategies and make the most out of it.