So you have an important message to share with everyone? In fact, it is so important that you want to make sure that everybody on your Facebook will read it. Wondering how to do it? Presenting to you the Facebook paid highlight feature. It is a new program being tested by Facebook among its users in New Zealand. It’s a pay-to-promote feature wherein users can highlight or promote their posts by paying a small fee. Furthermore, this is the first time the social networking pioneer has offered its normal users the ability to amplify their updates.
This is how the feature works: The user will get an option of highlighting a status message beside the “Like” and “Comment” options by a status box. Choosing the option will result in a pop-up window featuring payment options with credit card or PayPal. As of now, the maximum price for highlighting is $2. Highlighted posts will appear higher in news feeds, stay visible longer, and appear to more friends and subscribers.
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One of the basic principles of advertising is KISS (Keep it short and simple). Gamification follows this principle to a T. The jargon implies the application of game mechanics to marketing techniques. More and more clients are now using rewards, leader boards and challenges- stuff that engages and rewards- to involve users and build brand recall.
Social games can be used effectively to create awareness about brands on facebook as well as to increase the number of likes and engagement with fans. Here’s how brands can make the most of social games on Facebook:
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After ‘Action Verbs’, Facebook has added ‘Action Links’ to Timeline apps running on top of the Facebook Platform. With this Timeline application, Facebook is about to get a lot more interactive.
It is a highly functional action that facilitates the user to save the link using Open Graph apps. Action links can be customised by app developers resulting in a deeper level of fan-engagement. Furthermore, it lets you tie one action with another, letting the developer choose the action.
The best examples for Action Links as of now are ‘Save this Place’ which connects to Foursquare and ‘Fave this Product’ which lets the user favourite a product on Fab.com.
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This calls for celebration! Kreata Global is now one among the 232 development firms worldwide, to be chosen as a Facebook® Preferred Marketing Developer. We have qualified for the PMD Badge in the Apps category in recognition of the socially enabled integrations we have built.
What makes this honour so special is the fact that we are one among the only three development firms in India to find a place in the Facebook® PMD Program. Further, we are the only firm from the Middle East to make it to the list!
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Ford Middle East wanted to integrate its social media activities with the on-ground promotions. For this purpose, Ford Focus Graffiti contest Facebook Application was launched on facebook, which let users make graffiti designs on a wall and then on the Ford Focus. Participants could use paint, draw, fill and spray tools given in the app to make colorful graffiti designs on the wall and the car.
Entries received were put up for votes/likes on the fan page. The ‘Like’ and ‘Share’ buttons helped spread the word about the contest. Wall post messages were used well for generating buzz around the contest. Over a 1000 people used the application. Some of the best graffiti designs put up for votes were shared by many users.
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With the growing popularity of social networks, brands are extending traditional media campaigns to the internet. Ad agencies are finding it increasingly difficult to adapt to the growing digital requirements of clients, according to the Chief Marketing Officer Council. The chief issues faced by traditional agencies are:
1. The scope of digital media: Traditional agencies, owing to their lack of experience, may not understand the potential digital media holds. Digital is not just a media; it is an entirely different world. It is evolving with every passing second and novelty is short-lived. Only a seasoned professional with sufficient technical know-how can tap its immense possibilities.
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